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Marketing and Selling Travel Product, 2/e

Marketing and Selling Travel Product, 2/e

  • 定價:2120
  • 優惠價:952014

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期671  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 台北、新北、基隆宅配快速到貨(除外地區)
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內容簡介

  This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.
 

目錄

Chapter 1: Marketing and Sales.
Chapter 2: Analyzing the Travel Product.
Chapter 3: Selecting Target Markets.
Chapter 4: Positioning the Product.
Chapter 5: Creating Marketing Strategies.
Chapter 6: Implementing the Marketing Program.
Chapter 7: Identifying the Seller.
Chapter 8: Identifying the Traveler''s Needs.
Chapter 9: Evaluating the Travel Product.
Chapter 10: Setting Up the Sale.
Chapter 11: Personal Selling.
Chapter 12: Satisfying the Customer.
Appendix. Glossary
 

詳細資料

  • ISBN:9780827376489
  • 叢書系列:觀光
  • 規格:平裝 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

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